Ngokusekelwe kuhlalutyo lwendalo kunye nemarike, eneneni, iingxaki kunye nokuphikisana kwishishini lezixhobo ziye zacaca kakhulu. Ixesha yindlela yokusinda kwixesha elinzima lemarike ukuze uphumelele ikamva, kwaye isithuba yindlela yokufumana isabelo somthamo wentengiso kangangoko kunokwenzeka kwimeko yenzuzo encinci.
Ngoko ke zithini izinto ezikhuphisanayo zabathengisi bezixhobo?
Njengeshishini lezinto ezincedisayo, umbhali wakha wabhala kwincwadi ethi “False Proposition? Njengoko kuxoxiwe ngayo kwinqaku elithi “E-commerce of Construction Machinery Parts”, umongo wayo ngumlamli wejelo, kodwa ikwabonelela ngexabiso elininzi, enye kukufumana abathengi, kwaye iqela labathengi abanokubakho abafunekayo lifunyanwa apha ekhaya; enye kukujikeleza, okuvumela iimveliso zezixhobo ezikude ukuba zisasazwe kubathengi; eyesithathu yinkonzo, eyinkonzo yolwazi oluchwephesha kakhulu ukuchonga ngokuchanekileyo iimveliso abathengi abazidingayo kwaye ezingabizi kakhulu kwizixhobo ezingacacanga; eyesine likhonkco phakathi kwe-after-sales kunye ne-trust chain kunye nenkonzo. Yi-trust. I-chain ye-trust inokunciphisa ngempumelelo iindleko zentengiselwano zorhwebo kwaye incede abathengi basombulule iingxaki emva kokuthengisa kweemveliso.
Ngoko ke, kufuneka siqale sicinge ngexabiso esilinika abathengi bethu, leliphi ixabiso elingenakususwa ngabanye abakhuphisana nathi kwaye sinethuba elithelekiswayo, kwaye singalikhulisa njani eli xabiso?
Okwesibini, emva kwexabiso kuza umbuzo wexabiso. Njengomthwali wezorhwebo, inzuzo yinjongo yethu, kwaye ukuhamba kwemali sisiseko sokusinda kwethu. Indlela yokukhusela ukuhamba kwemali yethu, indlela yokunciphisa iindleko zethu, indlela yokwandisa ingeniso yethu, kunye nendlela yokukhuphisana kukhuphiswano Ukoyisa abachasi eTshayina yingxaki ephambili ekufuneka siyiqwalasele.
Inzuzo yokuthelekisa 1:ukuthengwa kwabathengi
Bangaphi abanini bezixhobo abangazange bongeze abathengi abatsha ixesha elide, kwaye ukwanda kwabathengi abatsha kuncinci kakhulu kunokulahlekelwa ngabathengi abadala? Imarike ekhulayo ixhomekeke kakhulu, kwaye ukubaluleka kokuthengwa kwabathengi kuyabonakala. Imarike yesitokhwe nayo kufuneka ifumane abathengi. Ukuba unabathengi abaninzi, abanye baya kuba nabathengi abambalwa. Ukongeza, kufuneka unikele ingqalelo engakumbi ekulahlekelweni ngabathengi kunangaphambili, kwaye awunakubanjwa ngabachasi bakho.
Itrafikhi ngumthombo weshishini. Ngaphambili, abathengi babesiza kuwe, kwaye nabani na obeke uphawu lokuba abantu balubone unokwenza imali. Kamva, xa itrafikhi idibana ibe yimarike, ungenza imali ngokuvula ivenkile kwimarike yokuthengisa ulinde abathengi ukuba beze. Emva kokuba ixesha legolide lidlulile, lajika laba kukufumana abathengi, ukuqhuba imoto ukutyelela, kunye nokuya kubathengi ngeendlela; emva koko itrafikhi ikwiWeChat, kwaye abathengi baxhomekeke kumaqela eWeChat kunye namazwi omlomo.
Ngoko ke, ngokuyintloko, apho kukho ithrafikhi yabathengi, abathengisi bezixhobo kufuneka baye khona. Akukho mathandabuzo ukuba iDouyin kunye neWeChat ngoku ziindawo zokuqokelelana kwethrafikhi. Ukuba awusoloko ufumana abathengi kwaye usebenzise amathuba eendlela zale mihla, akuncedi ukuthetha ngezinye iindlela ngaphandle kwabathengi.
Ingcebiso yombhali kukuba abathengisi abasasebenzisa izixhobo zombane ngo-2022 kufuneka bafunde ubuchule bokuthengisa kunye nokuthengwa kwabathengi bexesha elitsha, kwaye kufuneka benze i-Douyin kunye ne-private domain traffic, kwaye umbhali uza kuchaza ngokweenkcukacha kwinqaku elilandelayo. Ukuba kukho amaqonga, abavelisi, kunye neebhrendi zomntu wesithathu ezine-traffic eninzi yabasebenzisi abangabizi kakhulu njengezixhobo zombane, indawo yokuhlala yabathengisi ngabanye iya kuqhubeka icinezelwe.
Inzuzo yokuthelekisa yesibini:ukujikeleza kwegazi
Ukujikeleza kwehlabathi yindawo exabisekileyo engenakuphepheka. Oomatshini bokwakha sisixhobo sokuvelisa nokuba kwenzeka ntoni na, kwaye baya kulahlekelwa lusuku ukuba bayayeka, ngoko ke kukho imfuno ephezulu yokufaneleka kwexesha lezixhobo. Ngophuhliso lwezothutho, abavelisi babeka isiseko seetshaneli ezitshonayo, kwaye abantu abaphakathi bayacinezelwa ngakumbi. Kuyacaca ukuba abathengisi bezinto ezithengiswayo kulo lonke ilizwe baqalile ukucinezela imakethi yabathengisi bezinto ezithengiswayo bephondo, kwaye abathengisi bezinto ezithengiswayo bephondo baye bacinezela abathengisi bezinto ezithengiswayo zesiphelo. Ukhuphiswano phakathi kwamaphondo nalo luxhaphakile, njengokuncipha kwemarike yezixhobo zeTianjin ngenxa yokunyuka kweBeijing, Shenyang, Changchun, Zhengzhou kunye neShijiazhuang. Njengekhonkco lexabiso lokujikeleza kwehlabathi, kufuneka siqwalasele, ngokwembono yempendulo yezothutho, ukuba ndikhuphisana nabani (mhlawumbi andisenguye ukumkani omdala osecaleni), kwaye ndikhuphisana nabani (akunyanzelekanga ukuba ndijonge nje kwicandelo lokuqala lesithathu).
Inzuzo yokuthelekisa yesithathu:inkonzo
Ngaphambili, imveliso yayiyeyona nto iphambili, kodwa ngoku umsantsa phakathi kweemveliso uye waba mncinci ngokugqithisileyo, kwaye abathengisi bezixhobo baqala ukuqonda ukuba kufuneka babe ngababoneleli beenkonzo. Akunzima ukufumana izizathu zokudiliza ukurhoxiswa kwabathengi. Zimbalwa izinto ezibangelwa yimveliso ngokwayo, kwaye zininzi izinto ezibangelwa ziinkonzo.
Abathengisi ababalaseleyo bahlela iimveliso zabo ngokufanelekileyo kwaye bagcine kakuhle, kodwa eli linqanaba leshishini eliphantsi nje. Inqanaba elilandelayo kukubonelela abathengi ngeenkonzo. Ukukhonza abathengi akukokuthengisa iimveliso kodwa kukusombulula iingxaki. Kufuneka siseke umbutho weshishini onceda abathengi ukusombulula iingxaki. Inqanaba eliphambili kukuvelisa iinkonzo. NjengoHaidilao, inkonzo isemgangathweni, ukuze ikwazi ukuphindaphindwa, ilinganiswe kwaye ilandelelwe. Kuphela ngokufikelela kweli nqanaba apho sinokuthatha khona imarike kangangoko kunokwenzeka kwaye sifikelele kwinqanaba eliphezulu.
Emva kokuba imveliso ilungisiwe, ungathembela kwinkonzo ukuba ibambe iqela labathengi abangobakho kwaye ube kwindawo engenakoyiswa; kwaye emva kokuba inkonzo ithengisiwe, unokukwazi ukoyisa isixeko kwaye uphuhlise ngomlinganiselo omkhulu. Ngokufanayo, kufuneka siqwalasele ukuvela kwemibutho emikhulu kunye neenkampani ezinkulu ezinezakhono ezinjalo.
Inzuzo yokuthelekisa yesine:Ukuthembana
Kunzima ukoyisa ukuthembana kunenkonzo. Ukuthembana kubuthathaka kakhulu. Ukuba kukhulu, luphawu. Ukuba wenza umsebenzi olungileyo ekwakheni uphawu kwaye unokuthembeka kubathengi, ungonwabela inzuzo ethile yeprimiyamu; ukuba kuncinci, ngumkhwa womntu ngamnye. Umthengi unokukuthemba kuphela kodwa angakuthembi abasebenzi bakho. Kunokwenzeka nokubathemba abasebenzi bakho endaweni yenkampani yakho, kwaye ukuba uyahamba, abathengi bakho nabo bayalahleka.
Nabani na ofumana ukuthenjwa ngabathengi ngexabiso eliphantsi unokubonakala kwimarike. Nabani na oqondayo aze alawule le nto yokuthengwa kwetrasti yemarike aze ayenze ibe yinto elawulekayo unokudala imarike ephezulu. Abanye abathengisi bezixhobo basebenzisa iDouyin ukutsala abantu, kwaye bafumanise ukuba abathengi abangaziwayo kwiDouyin banezinga eliphezulu lokuthengiselana. Isizathu kukuba ividiyo emfutshane kaDouyin ikubonisa njengomntu, ukuze abathengi abangaziwayo bakuqonde kuzo zonke iindlela, ngaphandle kokuphuma kwi-intanethi. Isiseko sokuthembana sinokufikelelwa ngokukhawuleza, yiyo loo nto iividiyo ezimfutshane kufuneka zibe ngumgangatho kubathengisi bezixhobo bexesha elizayo.
Emva kokuqwalasela iingenelo zethu ezithelekiswayo ngale miba mine ingentla, kufuneka siqwalasele iingenelo zethu ngokwembono yeshishini, oko kukuthi, ukunciphisa iindleko nokwandisa ingeniso. Siphila ngexabiso eliphantsi kwaye sonyuse intengiso yethu ngexabiso eliphantsi. Ukusuka kulawulo olurhabaxa ukuya kulawulo olucokisekileyo, ukusuka kwinkonzo engeyiyo esemgangathweni ukuya kwinkonzo esemgangathweni. Olu ludidi lolawulo, oluneendlela ezahlukeneyo kunye neendlela, kwaye kukuvuthwa kwemarike okuzisa iimfuno zolawulo eziphezulu kumdlali.
Ixesha lokuthumela: Epreli-11-2022